Now I'm really confused.
Having understood that the new logo will be standardised, and replace all of the current ones in use, I see from the Centenary site
http://www.morgancentenary.co.uk/index.html that yet another (retro) style is being used for that.
Presumably both logos will be running in parallel up to 2009. If so, will that not rather defeat the aim for standardisation? If the aim was to project a “thoroughly modern approach” whilst looking “forward to the future” why not use either just the new logo, or else (and probably better) make up a banner using both first and new, to help ‘anchor’ the new one with the history of the company....?
I would have thought that any media attention for the event would be best directed at a single and on-going logo, rather than a one-off of limited duration?
