My contention is still that as well as our own ‘internal’ celebrations, there will hopefully be a lot of media exposure to the general public, of whom “many will not know the company has been around for 100-years” (Simon). It would appear that we agree on the impact of a logo, I just feel that continuity is important – especially for an occasion that will reach a wider audience.
Paul, would you agree that the exposure will create interest in Morgan (and their cars) no matter what the logo is?
My feeling is that people will care less about the logo and more about the cars (and what they represent) than the aesthetics of the symbol that people utilise to promote the celebrations.
I do hope Morgan make the most of the event because (as I’ve harped on for a few years now), they NEED fresh owners. We, the greater Morgan community, are growing fearfully close to being an inbred bunch! Some fresh genes for the customer pool would be good for both the community and commercially.
It is my feeling that the logo won’t make a darn bit of difference – if people like the cars, they will seek out the company and how to own one.
To miss-quote Field of Dreams, "If you built it, they will come"
