The Morgan market is tiny in the scheme of things.
Morgan dealers historically have been pretty small 'mom and pop' outfits and because of a fairly small used market, could probably afford to be very picky when it came to buying used cars for stock.
There would be no point in them buying cars that perhaps wouldn't be an easy sell because they couldn't afford to tie funds up long term, plus they probably didn't have the funds available or the space to display them.
Oh I understand the market and I wouldn't expect a "mom and pop outfit" to buy back a Morgan. Also, I'd suggest that the market for Morgans was far more bouyant one to two decades ago, so if it was a good car, good colour scheme, etc, does it instil the customer with confidence if an approved dealer won't take the car they sold in trade-in against another new car? This is a rhetorical question but I personally feel that it could be a reason why it is more challenging to retain customers. I also wonder if MMC have ever spent the time to analyse how many first time owners they retain. It takes roughly five to seven times the cost to attract a new customer to a brand than it does to retain an existing one. From my side, and I have voiced this directly to MMC, over the years, I feel that the customer experience could be improved and would aid not only ownership of the product but retention of the customer (win win). I didn't comment on Aerotaff's steering issue thread but again, PDI / QC is all part and parcel of this topic.
