I'd bet that MMC haven't taken time to analyze anything in the past....😁
I think you're right, the Market was certainly more buoyant in the past, the dealers were in charge.... not so now..........
I'd say that MMC been in a unique position for the last century or so.
Arrogantly perhaps, they've never really needed to listen to anything that customers said because they've sold everything they've made and had a waiting list (in the past...!)
For a decade or so in the early years of the last century they were relevant, cutting edge and modern...... from then on, and for decades, they just carried on building the same old, outdated, totally obsolete car......BUT..... the buyers loved it and it kept on selling...!!!🤯🤯
When other British motor manufacturers modernised, updated and kept up with trends, Morgan simply didn't bother........ and we know what happened to the rest of the British motor industry........!
So, by total chance, Morgan came up with a unique produce and developed a loyal customer base....🤷🏻♂️
But............now they want to compete with the big boys........ and it's a totally different market.....!!!!
The modern customers demand more.....better.....newer.... they want improvements, luxury, convenience, features, technology, build quality........etc etc etc....... All this makes the produce much more expensive and the buyer more fickle.
🇬🇧🇬🇧
