On one of the many debates raging on this subject on DG's the issue of potential BMW involvement with Morgan has been raised. Indeed with legislation as it is perhaps Morgan need a big technology partner to help like BMW.
I thought the same as soon as someone pointed out the simmilarity to the Mini logo.
If it is true and Morgan are to develop a Trad bodied but Aero chassis car then it raises the issue of who/how do you market it? To Aero owners, to Trad owners or to a whole new market? If it's a new market then you might need to look at how it's branded.
Just a thought
