Very true - except they plan to start using it now –
I was thinking about a staged presentation - velvet curtains, media present, bought-in celeb (Dr. Clarkson?!, although ‘Hampster’ and a step ladder would be more appropriate) to do the unveiling bit and then the speech about 'fresh start for the next 100 years....building on traditions of the past...etc.etc, with the new ‘lite ‘n feathery’ logo being formally presented to the world, and used from that time on.
