Hi Simon
Yes – of course, any exposure will create outside interest, no, of course, the public will not pay any conscious attention to whatever logo is used.
However, on a sub-conscious level they will notice the logo – they won’t think about it, but it will be stored away. The more they see it, especially in conjunction with the cars, the more it will become ‘entrenched’. If it didn’t work, the big players wouldn’t spend so much getting their designs in front of us.
I too would love to see the marque become more popular. This would happen if ‘brand awareness’ increases. People cannot buy what they don’t know, or don’t think about. That’s why manufacturers pay a fortune for ‘product placement’ – put a car in a ‘Bond’ film, and the punters want to buy a piece of that lifestyle.
I don’t know the source, but ‘the more you tell, the more you sell...’
