High used car prices counter balance all the drawbacks in buying a Morgan (a very expensive, oddly constructed car with a minuscule service network) by eliminating or mitigating the risk.
Could not have said this better had I attempted to.
Popularity and increased sales at the risk of high residual values would be counter productive imho. It may increase short term profits but would decrease the desire of owners to buy another car.
As you said Lorne, many (including myself) can ignore some of the weaknesses of the product if the USPs (strong retained value and classic good looks) counterbalance it. If you start loosing the USPs, you start loosing the reasons why customers will choose your product over other offerings (imho).
