Talk Morgan Forums Community The Malvern Arms Another senior appointment

I had a quick look at the MMC on Companies House for last year and seem to remember that Goodwill was about £13.5m ( in process of being written off).
What Is Goodwill?
Goodwill is an intangible asset that is associated with the purchase of one company by another. It represents value that can give the acquiring company a competitive advantage.

Specifically, a goodwill definition is the portion of the purchase price that is higher than the sum of the net fair value of all of the assets purchased in the acquisition and the liabilities assumed in the process.

The value of a company’s name, brand reputation, loyal customer base, solid customer service, good employee relations, and proprietary technology represent aspects of goodwill. This value is why one company may pay a premium for another.


So you will need to dig a lot deeper than the back of the sofa £.million .........I'm sure they maybe building the goodwill value upwards for any future disposal of their interest, if they were so inclined. ''As part of Investindustrial’s investment into the Morgan Motor Company, the management team and staff were rewarded with share in the business''.

Doesn't Morgan have one of the most enviable production statistics ie number of cars built still on the road!