I agree - but would a Peter Morgan-style MMC be a viable business proposition in this day and age? The history of company failures is littered with organisations that imagined that they could just carry on doing what they had always done.
In order to keep going as a car manufacturer beyond the medium term, MMC simply _has_ to produce an EV (or other zero-emission solution), and in order to do that they have to have a platform capable of implementing it - even assuming they just buy in a motor/battery/management solution from someone else, it couldn't go on a trad chassis. That needs investment of a scale not even remotely in the grasp of a 'traditional' MMC.
MMC left me behind as a customer about 20 years ago, Charles took the company in a direction I was never going to be able to be a part of but that's never been an issue for me, I've got my Morgan and neither need nor want another. To be perfectly honest, I'm not sure why they didn't simply sell the company to BMW. Perhaps they didn't want it? Let's hope InvestIndustrial can manage the way through.
Tim H. 1986 4/4 VVTi Sport, 2002 LR Defender, 2022 Mini Cooper SE
