The videos main intent was for the OB brand, not Morgan. It's a nice collaboration but the main intent here is to sell the OB brand. Morgan isn't the first to partner up like this nor will it be the last. OB wanted something different, cool and unique which ties in well with their brand story.
Indeed - remember the SuperDry M3W? I had no clue about that clothing brand either (until spotting them in a mall in Vegas!).
Exactly. Nothing new. There's some nice details on the car like the colour matched instrument cluster and I know the jury will be out on the bimini top but it's good to see MMC showing their skills at creating new items and I can't wait to get some Morgan speedo's 😉