The videos main intent was for the OB brand, not Morgan.
I beg to differ. According to the email that MMC sent out today,
"Morgan Motor Company has teamed up with resort and swimwear brand, Orlebar Brown to create the ultimate holiday ready Super 3". (Note: not a pair of shorts or a polo shirt or a beach-bag).
For anyone who wants to know about (or even cares) about Karl Shakur, have a look (if you can stand it) at
https://squaremile.com/travel/karl-shakur-liisi-lafontaine/If (as referenced by Peter J above), this is illustrative of the target market MMC are aiming at, then IMHO they have a big problem on their hands.