I thought that too but the finish on my 2009 4/4 Sport was just the same but my earlier Plus 8's have had a superior cellulose finish Is it a water based paint thing ?
I think that alloy casting at the back end with woodgrain finish looks odd too - probably appreciated by the creatives though but to an engineer it has zero appeal and just looks unfinished a bit like where the waterfall grille should be at the front imho.
I don’t think that’s intended to be wood grain It looks to me like they’ve used a 3D print as the master for the sand cast
It’s all going to look white and furry in very short order once it gets wet