"Is it me or are we seeing the rush to electric result in a bit of a levelling of vendors from "premium" categories etc. Looking at the fresh and very smart Hyundai Ioniq 5 as well as the Honda e I suspect the grand marques like MB and BMW are going to find it more and more difficult as things change? Not an overnight death but more serious consideration"
I'm sure you're right. Tech-led disruption has been a thing this century, and will continue at an accelerating pace. I can't see why disruption wouldn't apply to cars. Never mind already being a car company, why shouldn't Apple, Google or Sony disrupt the grand marques?
Will
