Talk Morgan Forums Community The Malvern Arms Electric Cars

Tim, not meaning to dispute your stats but there was some interesting background on this I overheard a short time ago.

In order to hit targets for overall greeny values VW had a set number of ID models to ship in total.

The current market dynamic is very interesting.

Limited chips leading to prioritisation and restrictions.
ECO targets in order to avoid significant charges due to missing ECO targets. (examples of companies trading credits with Tesla)
Rapidly building BEV revenues due to BIK and tax offset economy benefits.
The great masses finally achieving enlightenment around the planet (I missed this memo 8) and it's needs

So in order to hit these targets and optimise the production priorities the manufacturers have to make hard decisions and predictions.

VW (Group) have made some pretty big gambles around BEV with the ID and various other elements. I am going to be naughty and say that this could be a mea culpa following dieselgate. Either way in this political climate of "BEV is good" has led to a great effort on their part. I still think they are on the ugly side but whatever.

So to hit the targets they predicted that the ID range would sell XX units. Chips were prioritised. Units made and transported.
However the rubber hits the road and things change.

The market did not purchase all of them and in order to hit the higher level targets meant that a number of the ID's ended up in the discount brokers and under significant offers. So their brand new premium volks offerings ended up being discounted. Had to hurt!