So, is the beginning of the end or the end of the beginning for Morgan?????
For ever, the quality has been average, it has, but owners/enthusiasts accepted, gladly, 'the issues' and even saw the issues and inherent faults as a challenge and an opportunity to personalise and modify their cars. The idiosyncrasies, the peculiarities of the cars are the very reason they are so loved by owners. You have to be very patient and understanding to be an owner, you probably have to be a quite odd to be a long time owner....!
"They all do that sir', may have been acceptable in the first 100 years, but as we've moved into the second century, with new models and new examples of poor design and manufacturing, it can't go on.
For most of the first century I'm not sure there actually was much of a design department at the factory, things just happened. Now that the factory actually have a team of designers, things are actually planned and designed.........! People, owners new and old have a right to expect more from their new sports car.
The Marque has definitely improved and advanced thanks to some incredibly clever owners and specialists modifying and remodeling cars to cover up ancient 'design' and parts bin cost savings. I appreciate that many manufacturers raid parts bins and that cost and profit is vital, but when you're charging £80k+ for your product you have to choose your parts bin very carefully! I appreciate that many manufacturers have safety recalls, but Morgan being a tiny manufacturer will feel the pain more acutely.
Hopefully this latest PR and reputational disaster will be the kick up the arse that Morgan needs to buck it's ideas up. If they want to play with the big boys they have to get a grip of quality.
Let's hope that lessons are learned from this, let's hope that no one is hurt by any brake failures and let's see if this focuses minds in Malvern enough to make it a new beginning when it come to quality, reliability and safety.
