In a previous life, I used to deal with product liability issues.

It's easy to be critical, but it looks to me as if they've investigated the issue and that the immediate steps they took were correct. Now they have to find and implement the fix and learn longer term from the experience.

My guess is that Massimo Fumarola was bought in by the VC guys to do just that - improve the product - as Morgan moves from being a hobbyist to a premium brand. Note that in the press release, he specifically talked about "quality refinement".

I don't buy that Morgan is cynical in any way. If nothing else, the company is passionate about its cars.


2021 Nogaro Blue Morgan Plus Four
2021 Volvo XC60
2021 Toyota GR Yaris