Word will also spread among younger potential buyers that they could expect initial issues with a new Morgan. But will that stop them from wanting one? Let's assume that not all potential fans are stupid and slick naive "consumers" who equate the reliability of a Morgan with that of a Toyota. Besides...if you look on the net there are horror stories from car manufacturers where you wouldn't expect it. Maybe MMC should have to "educate" their new customers a bit, just like Peter Morgan did it. Maybe MMC has to be very accommodating in the first year, and tell a new story in case of early quirks. Not like in the past: "They are all like this", but e.g. "our handcrafted unique pieces always need some time until everything is perfect". "You are not a guinea pig but a valued customer in an illustrious circle whose car we will optimise in the maturing phase of the first year, because that is our claim and this procedure reflects our handcrafted approach“. This is how I could envisage MMC's near positive future.
Yes Heinz, this is the only way forward otherwise VC type owners who are not family based may lose the taste for this project and withdraw from the company leaving Morgan ???
